About

Art has been a guiding force for me since childhood, and early on I knew I would have a career in design. I attended OCAD University, where I honed my skills and first delved into and fell in love with packaging design.

Post-graduation, I embarked on a professional journey that took me through various roles, each contributing to the expansive knowledge and expertise that I bring to my clients today. From working in-house for product distributers to vendor-side with suppliers, I gained a comprehensive understanding of the CPG (Consumer Packaged Goods) industry’s nuances.

Throughout my career, I had the privilege of working on major brands such as L’Oréal, Ulta Beauty, Unilever, Johnson & Johnson, Ferrero, Mondelēz, Bacardi, Stoli, Belvedere, Instant Brands (Instant Pot), Pyrex, Oster, Crock-Pot, Milwaukee Tools, and many others.

Having gained years of industry experience, I took a leap and started my own design company, specializing in product-based graphic design. Today, I love working with start-ups, helping them build their brand from the ground up or expand their product line, and celebrating with them on their success.

Why work with me

I bring a unique blend of creativity and practicality to the table, encompassing the entire journey of bringing a product brand to life, packaging it, and strategically marketing it.

If you are a start-up, figuring out everything involved in a package design (Pantones, UPCs, translations, required legal copy, etc.) can be daunting. With my knowledge of the printing process and the legal standards for product packaging and labels, my expertise extends beyond aesthetics in ensuring the functionality and legal compliance of the packaging. Rest assured that I will help guide you through the whole process.