Branding + Packaging + Marketing
Designing your
product’s journey,
from Branding
to Point of Sale
Elevate your brand with expert design
to make your product stand out
I specialize in Branding, Packaging, and Marketing for CPG (consumer packaged goods) products. I am passionate about creating visually appealing and impactful designs that help my clients stand out in the crowded marketplace. Whether you’re a small business looking to establish your brand or a larger company looking to revamp, expand your product line, or market your products, I would love to work with you to bring your vision to life.
Branding
Branding is the process of creating a unique identity for a company or product. It encompasses everything from logo and colour scheme to the tone of voice used in marketing materials. A strong brand helps customers easily identify and distinguish a company or product from its competitors, and can influence how they perceive the quality and value of what is being offered.
Whether you’re just starting out or looking to refresh your existing brand, I can work with you to create a cohesive and impactful brand that resonates with your target audience.
Packaging
Effective packaging not only holds a product, but also serves as a visual representation of your brand and can greatly impact consumer perception. It can make a product stand out at retail and influence consumers to choose it over the competitors. Beautiful packaging design can also elevate the unboxing user experience, thus increasing the value of your product.
Packaging design is my passion! From concept to execution, I’ll work with you to create packaging for your product that is both functional (ensuring it meets legal requirements) and beautiful.
Marketing
Product marketing is the strategic planning and execution of the promotion of a specific product or service to a target audience. Marketing materials include social media, print and digital ads, merchandising displays, and trade show booths. The various marketing mediums can all help you engage with your potential buyer, educate them about your product and increase sales.
I can help market your product to your desired audience through a variety of mediums by designing beautiful and effective marketing materials.